Struggling with terms like "weight loss" or "fat" in your ads? Here's how to keep your ad copy positive, engaging, and in line with guidelines.
Empowering Language for Positive Impact:
- Highlight Feelings: Instead of focusing on "weight loss," emphasize the emotional benefits. Talk about "feeling revitalized," "boosting self-esteem," or "energizing your life."
- Describe the Experience: You can still convey the journey without focusing on weight. Mention "embracing wellness," "choosing wholesome foods," or "discovering the joy of movement."
- Share Personal Insights: Your own story can be powerful. Use phrases like "I've discovered a new zest for life!" or "My mornings are now filled with vitality!"
Relatable Conversations Over Promotions:
- Think Friend-to-Friend: Imagine you're sharing your passion with a close friend. They'd be more interested in your personal experiences than a sales pitch.
- Narrate Your Story: Share a moment that mattered to you, like feeling confident at a social event or enjoying a hike without feeling tired. Let your audience connect with your genuine experiences.
For more insights into crafting compliant and impactful ad copy, refer to the course videos Module 2-4 - How to Make Compliant Videos and Scripts and Module 2-1 - The Million Dollar Copywriting Blueprint.
Additionally, if you have any funnel-related questions or need in-depth answers, join Chris for the live Q&A and funnel reviews. You will automatically receive weekly invite emails on Monday and Wednesday of each week with email subject lines that always begin with "[PSB] - REGISTER." After the initial 8 weeks, please message support to continue attending.
If you have any questions or need further assistance with your ad campaigns, don't hesitate to reach out through our Support Portal at https://profitsingularity.kayako.com/.
Michael Hagele
Comments