How Can You Craft Body-Positive Ad Copy?

Struggling with terms like "weight loss" or "fat" in your ads? Here's how to keep your ad copy positive, engaging, and in line with guidelines.

Empowering Language for Positive Impact:

• Highlight Feelings: Instead of focusing on "weight loss," emphasize the emotional benefits. Talk about "feeling revitalized," "boosting self-esteem," or "energizing your life."
• Describe the Experience: You can still convey the journey without focusing on weight. Mention "embracing wellness," "choosing wholesome foods," or "discovering the joy of movement."
• Share Personal Insights: Your own story can be powerful. Use phrases like "I've discovered a new zest for life!" or "My mornings are now filled with vitality!"

Relatable Conversations Over Promotions:

• Think Friend-to-Friend: Imagine you're sharing your passion with a close friend. They'd be more interested in your personal experiences than a sales pitch.
• Narrate Your Story: Share a moment that mattered to you, like feeling confident at a social event or enjoying a hike without feeling tired. Let your audience connect with your genuine experiences.

For more insights into crafting compliant and impactful ad copy, refer to the course videos Module 2-4 - How to Make Compliant Videos and Scripts and Module 2-1 - The Million Dollar Copywriting Blueprint.

Additionally, if you have any funnel-related questions or need in-depth answers, join Chris for the live Q&A and funnel reviews. You will automatically receive weekly invite emails on Monday and Wednesday of each week with email subject lines that always begin with "[PSB] - REGISTER." After the initial 8 weeks, please message support to continue attending.

If you have any questions or need further assistance with your ad campaigns, don't hesitate to reach out through our Support Portal at https://profitsingularity.kayako.com/.