How Can I Avoid Clickbait in My Ads to Prevent Disapprovals?

Understanding Clickbait: Clickbait refers to sensationalized or misleading content designed to attract clicks. In advertising, it's often characterized by exaggerated claims or promises that the ad or landing page fails to deliver. This can lead to user frustration and a lack of trust, which is why platforms like Google monitor for clickbait in ads.

Reasons for Ad Disapprovals Due to Clickbait:

• Exaggerated Claims: Statements like "Lose 20 pounds in 2 days" can be flagged as unrealistic and misleading.
• Inconsistent Messaging: A disconnect between your ad copy and landing page content can raise red flags.
• Sensationalized Language: Using overly dramatic or sensational language can lead to disapprovals.

Strategies to Avoid Clickbait and Ensure Ad Approval:

• Revise Your Ad Copy: Review your ad copy for any exaggerated or unrealistic claims. Aim for clear, honest, and straightforward messaging that accurately reflects your offer.
• Ensure Consistency: Make sure there's a clear alignment between your ad copy and the content on your landing page. This consistency helps build trust with users and Google.
• Moderate Your Language: While it's important to create compelling ad copy, avoid sensationalism. Focus on creating interest without resorting to clickbait tactics.

For more insights into avoiding clickbait and creating compliant ads, refer to the course videos Module 3-8 - Avoiding Google Policy Violations (around the 12:55 min mark) and Module 2-4 - How to Make Compliant Videos & Scripts (around the 1:50 min mark).

Additionally, if you have any funnel-related questions or need in-depth answers, join Chris for the live Q&A and funnel reviews. You will automatically receive weekly invite emails on Monday and Wednesday of each week with email subject lines that always begin with "[PSB] - REGISTER." After the initial 8 weeks, please message support to continue attending.

If you have any questions or need further assistance with your ad campaigns, don't hesitate to reach out through our Support Portal at https://profitsingularity.kayako.com/.