The Power of Names in Landing Page Copy: Names add a touch of authenticity and credibility to your offer, helping to build trust with your audience—a crucial factor for boosting conversion rates.
Sourcing Names for Your Copy: The best practice is to use the name of the actual person who created the offer you're promoting. You can typically find this information in the product's affiliate materials, such as the Video Sales Letter (VSL).
By featuring the real name of the creator or founder, you lend credibility to your landing page. This also helps create a seamless transition to the VSL, often leading to better conversion rates.
For more insights into creating your landing page copy, refer to the course video Module 1-7 Creating Landing Page Ad Copy - Using Our A.I. Generators.
Additionally, if you have any funnel-related questions or need in-depth answers, join Chris for the live Q&A and funnel reviews. You will automatically receive weekly invite emails on Monday and Wednesday of each week with email subject lines that always begin with "[PSB] - REGISTER." After the initial 8 weeks, please message support to continue attending.
If you have any questions or need further assistance with your ad campaigns, don't hesitate to reach out through our Support Portal at https://profitsingularity.kayako.com/.
Michael Hagele
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