How Long Should You Test Your Ad Campaign?

Practical Testing Guidelines:

• Initial Testing Budget: When testing your ads, consider allocating between $20-50 to get a clear picture of their performance.
• Monitoring Performance: If your ad's stats are not meeting your KPI targets after spending $10, consider pausing it to optimize your ad spend.
• Scaling with Success: If your ad is hitting all KPI targets, it's advisable to spend around 2-3 times your payout before pausing the ad without a sale. This strategy helps maximize the chances of achieving a sale while ensuring efficient use of your budget.

For more insights into our testing strategy, refer to the course video Module 4-1 - The New Evolution Method (around the 9:30 min mark).

Additionally, if you have any funnel-related questions or need in-depth answers, join Chris for the live Q&A and funnel reviews. You will automatically receive weekly invite emails on Monday and Wednesday of each week with email subject lines that always begin with "[PSB] - REGISTER." After the initial 8 weeks, please message support to continue attending.

If you have any questions or need further assistance with your ad campaigns, don't hesitate to reach out through our Support Portal at https://profitsingularity.kayako.com/.