What does it mean if my ad is in learning mode?

Learning Mode in Google Ads is a critical phase your bid strategy enters after you've set up or made changes to it. It's where Google Ads collects data and fine-tunes its approach to meet your advertising objectives.

Duration and Importance of Learning Mode This initial learning phase typically lasts for about 7 days. During this time, it's essential to let your ad run without making significant changes, allowing Google Ads to gather the necessary data for optimization.

Ensuring Your Ad Runs During Learning Mode

• Keep the Ad Running: Ensure your ad is active and running during Learning Mode. If your ad isn't spending, Google Ads might not have enough data to learn effectively.
• Adjusting Your tCPA: If your ad is not spending during Learning Mode, consider increasing your target CPA (tCPA) by $10 every 30 minutes, up to a maximum of $200, until your ad starts spending. This adjustment can help kickstart your ad's activity and provide the algorithm with the data it needs to optimize. For more details on adjusting tCPA, refer to the course video Module 3-6 - Campaign Spending & Target CPA (around the 10:00 min mark).

Key Takeaways:

• Let Your Ad Run: Avoid making changes to your ad during the 7-day Learning Mode to allow Google Ads to learn and optimize.
• Monitor and Adjust tCPA: If your ad isn't spending, gradually increase your tCPA to encourage activity and data collection.

NOTE: If your ad is spending but the stats are bad after the first $10 spend, go ahead and pause your ad to maximize your ad spend budget. Test another variation of your ad video, especially with different hooks and opening scenes to improve your stats.

If you have any funnel-related questions or need in-depth answers, join Chris for the live Q&A and funnel reviews. You will automatically receive weekly invite emails on Monday and Wednesday of each week with email subject lines that always begin with "[PSB] - REGISTER." After the initial 8 weeks, please message support to continue attending.

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