Why Isn't My New Ad Spending Yet?

• The 24-Hour Window: New campaigns often require a short period, typically up to 24 hours, to start spending. This timeframe allows Google's algorithms to calibrate and optimize your ad's performance.
• Learning Phase: When you launch a new ad, Google enters a 'learning phase,' where it gathers data to improve ad delivery. This phase can impact the initial spending rate.

Kickstarting Your Ad Spend:

• Adjusting Target CPA: If your ad hasn't started spending after 24 hours, consider tweaking your Target CPA (Cost Per Acquisition). Incrementally increasing your Target CPA by $10 every 30 minutes can help stimulate spending. This strategy is akin to opening up a faucet to increase the flow of water.
• Continuous Monitoring: After making adjustments, keep a close eye on your campaign. Watch for any changes in spending and be ready to fine-tune your Target CPA as necessary to maintain a balance between spending and performance.

For more insights into getting your ads to spend, refer to the course video Module 3-6 - Campaign Spending & Target CPA (around the 2:15 min mark).

Additionally, if you have any funnel-related questions or need in-depth answers, join Chris for the live Q&A and funnel reviews. You will automatically receive weekly invite emails on Monday and Wednesday of each week with email subject lines that always begin with "[PSB] - REGISTER." After the initial 8 weeks, please message support to continue attending.

If you have any questions or need further assistance, don't hesitate to reach out through our Support Portal at https://profitsingularity.kayako.com/.