The Linking Mechanism: In Google Ads, the connection between your YouTube video ad and your landing page is made through the "Final URL" field during the ad setup process. By entering the URL of your landing page here, you ensure that viewers who click on your ad are directed to the appropriate destination.
Visibility of the Link: It's important to note that the clickable link or call-to-action (CTA) overlay is not visible when viewing the video directly on YouTube. This feature is embedded within the ad and only appears during ad playbacks, ensuring a clean viewing experience for regular viewers.
For more insight into creating your campaigns, including setting up the Final URL field in your ad, refer to the course video Module 3-4 - How to Create Your 1st Campaign (around the 14:20 min mark).
Need Further Assistance? If you have questions about setting up your YouTube ads or optimizing your landing pages, join Chris in our live Q&A and funnel reviews. Register for the sessions through the weekly invite emails, and feel free to reach out through our Support Portal at https://profitsingularity.kayako.com/ for additional support.
Annette Mease
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